The 90 Minutes vision is to advance and promote equality, diversity and inclusion for all, in sports through inspiration, education and visualization
A timeless Life Story
“I’m humbled by your request to support such a transformative project which is aligned with both my passion & purpose. Happy to support the project in whatever capacity fits our shared objectives!” | Erin Patton | Original architect for Nike’s Jordan Brand. Innovative, award-winning brand management and marketing executive on the forefront of the sports industry’s most disruptive launches| Hand-picked by Michael Jordan
“We love how Team 90 Minutes connect soccer to our everyday lives, showing how becoming a stronger player can also make you an all-around stronger person. Plus, major points for representing the ladies! The team at 90 Minutes recognizes that soccer often mirrors life and wrote a book to help teenagers and adults alike learn from situations that happen on the field” | Lindsey Paradis | Girls Soccer Network USA
“Football is much more for the youth than the ball, and the goals. I experienced that with my own son. Football is about team spirit, upbringing, learning processes and friendships. In “Your life in 90 minutes” it all comes together beautifully.” | Edwin Winkels | Journalist & Writer ( Johan Cruyff in Barcelona, Listening to Cruyff )
“Clear and useful messages. Recognizable. Fascinating to the last page” | Marcel Meeuwis | CEO FC Rebels, ex pro football player Feijenoord, Borussia Mönchengladbach, Melbourne Heart”
“Eddy has hit the nail on the head with this book. The graphics are truly superb. In this book, Eddy ties soccer to an ever-changing life. In this refreshing 30 page book, he has phenomenal examples to relate soccer to the world and explains many valuable lessons to help me achieve. This is a terrific book teaching a fundamental mindset that helps a soccer player with all of their life.” | Dylan Joseph | US Soccer Coach | Director Understand Soccer
“I have read through the book and I think that it is a brilliant and unique initiative for promoting muslim women in sport.” | Sahiba Majeed, Chairwoman at Muslim Women’s Sports Foundation United Kingdom
“Really great story and one to empower all girls taking part in football. A story girls of all ages can enjoy whilst learning some valuable lessons. I would definitely recommend it!” | Salma M. Brentford Women’s FC | BBC Young Reporter Winner
“The book captures the way football can affect lives and become a huge part of it. It promotes a way forward for which Muslim women can incorporate themselves in a sport that is generally not associated with them. The book also describes a way to push past injuries, focusing on the strength of the mind, which is often a barrier to many who pursue their dreams – it promotes that with determination and mental strength anything can be achieved. The book will be inspirational to many young girls and this is a great initiative. Well done!” | Mrs. Yashmin Harun | Chair & Founder of Muslimah Sports Association | Winners of the FA ‘For All’ Award 2019, She Awards 2019, London Sports Workforce Award 2018.
There are three books with three different main characters. We started with Steve, the motivator and for all women and girls that play Football, we created Lisa and Siama as other characters. Steve and Lisa are twins, and Lisa became a doctor after her Football career. She runs the Team 90 Minutes Foundation and is involved in many good causes. Siama is a character based around equality, diversity and inclusion in sports as she is a Muslim and wears a Hijab. Football is Universal, your gender, background and religion does not matter on, or off the field.
Steve (1973) was born in Amsterdam, The Netherlands. He has a twin sister called Lisa. He played professional Football up until he was 35 years old. In the last years of his Football career he started his Digital Media Agency, which became the number one independent Digital Media Agency in Holland.
In 2002 he won the Golden Boot for scoring 43 goals in one season. In 2005 and 2007, Steve won the ‘Players Fair-Play Award’. In 2019 a movie was made about Steve, called 90 Minutes as well.
Steve established that he was starting out on the second half of his life and looked back on the first half contently and with joy. Not that everything went smoothly, but whatever happened, he never gave up. The talking and thinking in football terms was contagious and inspiring.
Steve: “I always had in mind: What if Life was like a Football Match of 90 minutes?”
This is Lisa, Steve’s twin sister. They both share a love of Football and she successfully made it to the First Division. Lisa was scouted for Barcelona when she was 19 years old and she was the first female professional Football player in Barcelona.
Lisa: “I have learned a lot in both Life and Football. Football has shown me that women can equally achieve their dreams and ambitions and I want to inspire young girls to GO! for it. I started the Media Agency with Steve, but I felt that I wanted to help people in another way. So during and after my football career I studied as well and became eventually a doctor. Together with Siama, my best friend and my brother I run our Team 90 Minutes Foundation.
This is Siama. Siama and Lisa have been best friends since kindergarden. They played in the same youth teams, before Lisa went to play professional Football in Barcelona. Although Siama played professional Football in Qatar and Lisa played in Barcelona, they always stayed the best of friends.
Siama: “Lisa taught me many things and encouraged me to play Football with her. When we were young, my parents did not approve of me playing Football, but Lisa convinced them otherwise. I thought that it would be challenging for me as a Muslim to play Football with my Hijab, but Lisa encouraged me not to give up on my dreams. Later on in Life, I became a Cyber Security expert. As a Muslim female, I am often asked if wearing a Hijab in sports is practical. In my work and on the field, my hijab is my own personal choice and it does not stop me from scoring!“