The 90 Minutes vision is to advance and promote equality, diversity and inclusion for all, in sports through inspiration, education and visualization


Eddy de Heij is the creator of Team 90 Minutes. He speaks all around the world to different audiences. Most of all, he enjoys to speak towards a younger audience to share his personal experiences in Business, Sports and Life. He captures the audience with lively anecdotes and catchy stories. He gets you extra motivated and makes you see things in life from a different perspective, more sunnier. Through his business career, he always compared his Life and Business with playing Football. 90 Minutes is the results of mixing a football game with Life and that we have every chance to win this game.

Siama is the co-founder of Team 90 Minutes and heads up Partnerships and Alliances. The 90 Minutes concept is aimed at those people that want to achieve the next level in sports, school and life in general. Siama works with Charities, Soccer Academies & Institutions to advance and promote equality, diversity and inclusion for all in sports. Siama is a frequent (international) speaker and talks about Women in Sports and Equality, Diversity & Inclusion in Sports.

Siama is key note speaker at the Everything in Sport Event. EIS creates world class sporting events launched by industry experts from London, UK and between them have over 50 years of professional experience within the events industry in the private and public sectors. With the team having a natural passion for sport, EIS wanted to connect affluent senior sport industry trailblazers and creating crucial industry intelligence to drive sport forward on and off the field of performance. Understanding the key criteria for developing collaborative partnerships to mitigate risk when investing in the emerging markets of sport.

Women in Sport – Next Generation “Our vision is a world where women and men have equal opportunities… The message is clear: Gender discrimination has no place!

Women in Sport “The Next Generation” want the number of women leading and influencing in sport to grow, and to develop solutions to the cultural barriers which currently exist globally.  Sport is one of the most powerful platforms for promoting gender equality and empowering women and girls.

EIS team has an important responsibility to take action when it comes to gender equality – a basic human right of profound importance.  Great progress has been made in promoting gender equality in terms of balancing the total number of sporting athletes participating in sport, offering leadership development, advocacy and awareness campaigns, and more recently appointing more women to leadership roles within the administration and governance.  Many stakeholders have also implemented significant gender equality initiatives so that girls and women around the world are being given greater access and the opportunity to participate in sport. However, there are still many challenges to be addressed.

If you would like Eddy or Siama to speak at your conference, college institution, school or club and talk about overcoming challenges, motivation, equality and football, feel free to reach out to us. Or use the form below to check availability:

Eddy with Ajax Amsterdam President Marc Overmars at FC Barcelona Palco

Eddy & Marc Overmars

Eddy with Ajax Amsterdam Legend Sjaak Swart at FC Barcelona Palco

Eddy & Sjaak Swart
Visit Us On TwitterVisit Us On LinkedinVisit Us On FacebookVisit Us On YoutubeVisit Us On Instagram