About Team 90 Minutes

"What if Life was like a Football Match of 90 Minutes?"

The 90 Minutes vision is to advance and promote equality, diversity and inclusion for all, in sports through inspiration, education and visualization

11 assists from Team 90 Minutes for you to score!

1. Learn & Develop yourself

Learn from your mistakes and develop yourself every day. See it as Half Time in a Football Match. Which things went great? What went not so great? Evaluate and get better every day. Focus on your talent and Go!

2. Team work makes the dream work

To accomplish your goals, you need to work together with your team. Nobody can do it alone.

3. Fair Play

Play within the rules on the field, Listen to the referee. Winning with foul play, is actually losing. Fair Play, always!

4. Injuries and/or disappointments are part of Life

Take your time to heal and be positive, no matter what. The game is not over yet. Push through but do not force it. Time will heal most wounds.

5. Hard work beats talent, when talent doesn’t work hard

Practise every day, you are not there yet! Invest in yourself. Take that extra training  and attend that extra course.

6. Mentality

Don’t give up… Never. Is the voice in your head your best friend or your worst opponent! Become best friends with yourself on and off the pitch.

7. Respect your Coach

Learn from your elders, Experience of others is often free valuable lessons for you! Everyone needs coaching. You do not know everything. You never will. A Coach enriches your thoughts.

8. Appreciate your family and friends.

Many games in your life are won because you got the back up from your family and friends, or even kind strangers. Be kind to others as well. Appreciate your family, friends and supporters. They make you score!

9. Embrace changes

Change in Life is necessary to grow, to become better. You might not see it immediately, but think long term. Without substitution there is no progress.

10. The harder you work, the luckier you get.

Everyone need a little bit of luck to succeed, you will get your share as well.  The more you work  and use your talent, the luckier you get.

11. It ain’t over till it’s over.

Never quit too early! Sometimes you even have some extra time to score. You’ll never know how close you are to succeeding if you quit now.

It started with a book...

Our goal is to advance and promote equality, diversity and inclusion in sports through inspiration, education and visualization. As part of this vision, we have created three different versions of the book, all featuring different characters; Steve, Lisa, Siama, who is a Muslim player that wears a Hijab.

90 Minutes is written with teenagers and young adults (12-24 years) in mind. The book is for young people that want to achieve the next level in sports, school and life in general.  We all have our challenges and we can share those together to learn from it. Sometimes it only takes a different approach to make those experiences, or lessons stick. This is why we have created 90 Minutes.

90 Minutes interprets real life events, experiences and growth through the eyes of a football player. A movie based on the book 90 Minutes is in currently in the making.

A few Reviews

"I'm humbled by your request to support such a transformative project which is aligned with both my passion & purpose. Happy to support the project in whatever capacity fits our shared objectives! | Erin Patton | Original architect for Nike's Jordan Brand. Innovative, award-winning brand management and marketing executive on the forefront of the sports industry's most disruptive launches" | Hand-picked by Michael Jordan

"We love how Team 90 Minutes connect soccer to our everyday lives, showing how becoming a stronger player can also make you an all-around stronger person. Plus, major points for representing the ladies! The team at 90 Minutes recognizes that soccer often mirrors life and wrote a book to help teenagers and adults alike learn from situations that happen on the field" | Lindsey Paradis | Girls Soccer Network USA

"Football is much more for the youth than the ball, and the goals. I experienced that with my own son. Football is about team spirit, upbringing, learning processes and friendships. In "Your life in 90 minutes" it all comes together beautifully." | Edwin Winkels | Journalist & Writer (Johan Cruyff in Barcelona, Listening to Cruyff)

"Clear and useful messages. Recognizable. Fascinating to the last page" | Marcel Meeuwis | CEO FC Rebels, ex pro football player Feijenoord Rotterdam, Borussia Mönchengladbach, Melbourne Heart

"Really great story and one to empower all girls taking part in football. A story girls of all ages can enjoy whilst learning some valuable lessons. I would definitely recommend it!" | Salma M. Brentford Women's FC | BBC Young Reporter Winner

"Eddy has hit the nail on the head with this book. The graphics are truly superb. In this book, Eddy ties soccer to an ever-changing life. In this refreshing 30 page book, he has phenomenal examples to relate soccer to the world and explains many valuable lessons to help me achieve. This is a terrific book teaching a fundamental mindset that helps a soccer player with all of their life." | Dylan Joseph | US Soccer Coach | Director Understand Soccer

”The book captures the way football can affect lives and become a huge part of it. It promotes a way forward for which Muslim women can incorporate themselves in a sport that is generally not associated with them. The book also describes a way to push past injuries, focusing on the strength of the mind, which is often a barrier to many who pursue their dreams – it promotes that with determination and mental strength anything can be achieved. The book will be inspirational to many young girls. Well done!” | Mrs. Yashmin Harun | Chair & Founder of Muslimah Sports Association | Winners of the FA ‘For All’ Award 2019, She Awards 2019, London Sports Workforce Award 2018.

"I have read through the book and I think that it is a brilliant and unique initiative for promoting muslim women in sport." | Sahiba Majeed, Chairwoman at Muslim Women’s Sports Foundation United Kingdom

Team 90 Minutes Steve, Lisa & Siama
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