Team 90 Close Up

90 Minutes Media & Press

The 90 Minutes vision is to advance and promote equality, diversity and inclusion for all, in sports through inspiration, education and visualization.

“I’m humbled by your request to support such a transformative project which is aligned with both my passion & purpose. Happy to support the project in whatever capacity fits our shared objectives!” | Erin Patton | Original architect for Nike’s Jordan Brand. Innovative, award-winning brand management and marketing executive on the forefront of the sports industry’s most disruptive launches| Hand-picked by Michael Jordan

“We love how Team 90 Minutes connect soccer to our everyday lives, showing how becoming a stronger player can also make you an all-around stronger person. Plus, major points for representing the ladies! The team at 90 Minutes recognizes that soccer often mirrors life and wrote a book to help teenagers and adults alike learn from situations that happen on the field” | Lindsey Paradis | Girls Soccer Network USA

“Football is much more for the youth than the ball, and the goals. I experienced that with my own son. Football is about team spirit, upbringing, learning processes and friendships. In “Your life in 90 minutes” it all comes together beautifully.” | Edwin Winkels | Journalist & Writer ( Johan Cruyff in Barcelona, Listening to Cruyff )

“Clear and useful messages. Recognizable. Fascinating to the last page” | Marcel Meeuwis | CEO FC Rebels, ex pro football player Feijenoord, Borussia Mönchengladbach, Melbourne Heart”

“Eddy has hit the nail on the head with this book. The graphics are truly superb. In this book, Eddy ties soccer to an ever-changing life. In this refreshing 30 page book, he has phenomenal examples to relate soccer to the world and explains many valuable lessons to help me achieve. This is a terrific book teaching a fundamental mindset that helps a soccer player with all of their life.” | Dylan Joseph | US Soccer Coach | Director Understand Soccer

“I have read through the book and I think that it is a brilliant and unique initiative for promoting muslim women in sport.”  | Sahiba Majeed, Chairwoman at Muslim Women’s Sports Foundation United Kingdom

“Really great story and one to empower all girls taking part in football. A story girls of all ages can enjoy whilst learning some valuable lessons. I would definitely recommend it!” | Salma M. Brentford Women’s FC | BBC Young Reporter Winner

“The book captures the way football can affect lives and become a huge part of it. It promotes a way forward for which Muslim women can incorporate themselves in a sport that is generally not associated with them. The book also describes a way to push past injuries, focusing on the strength of the mind, which is often a barrier to many who pursue their dreams – it promotes that with determination and mental strength anything can be achieved. The book will be inspirational to many young girls and this is a great initiative. Well done!” | Mrs. Yashmin Harun | Chair & Founder of Muslimah Sports Association | Winners of the FA ‘For All’ Award 2019, She Awards 2019, London Sports Workforce Award 2018.

Advertising & Product Placement in 90 Minutes

90 Minutes is currently translated in 8 different languages. Through the website we have visitors from all over the world, downloading the book. We also have a published book in which we have limited places for advertising purposes. A unique way to brand your product/service.

90 Minutes is published in 8 different languages

  • British English (football)
  • American English (soccer)
  • Chinese
  • Spanish
  • Portuguese
  • Japanese
  • Arabic
  • Dutch
  • Catalan

You can find all editions here.

There are 3 different 90 Minutes editions

Male Edition | 12-24 years | Steve

Female Edition | 12-24 years  | Lisa

Female Hijab (حجاب) Edition | 12-24 years | Siama

Check the player profiles here

Distribution & Coverage of 90 Minutes (custom made edition)

Male version (Steve): 8 languages x 25.000 copies = 200.000 copies
Female version (Lisa): 8 languages x 25.000 copies = 200.000 copies
Female Hijab (حجاب) version (Siama): 2 languages (English/Arabic) x 25.000 copies = 50.000 copies

Our Target Audience

The combined number of distributed 90 Minutes copies is 450.000 (18 editions x 25.000 copies). Each copy of the book will be read by at least 5 different sporty teenagers in their Soccer Clubhouse/Soccer Canteen.

With all languages combined, we can reach over 2 million ambitious sportive young men/woman. We will distribute 90 Minutes to Soccer Academies & Soccer Clubs worldwide. Reaching youngsters (male/female) from 12-24 years old that are motivated and eager to become the best in life with fair play. Ideal for branding your product/service in a positive sportive environment.

With 90 Minutes we help youngster overcoming their challenges and show that Football is Universal, your gender, background and religion does not matter on the field. Just Play!

Steve (1973) was born in Amsterdam, The Netherlands. He played professional Football up until he was 35 years old. In the last years of his Football career he started his Digital Media Agency, which became the number one independent Digital Media Agency in Holland. In 2002 he won the Golden Boot for scoring 43 goals in one season. In 2005 and 2007, Steve won the ‘Players Fair-Play Award’. He has a twin sister called Lisa. Steve established that he was starting out on the second half of his life and looked back on the first half contently and with joy. Not that everything went smoothly, but whatever happened, he never gave up. The talking and thinking in football terms was contagious and inspiring. Encouraged by this, he asked himself the question: ‘What if life was like a Football Match of 90 minutes?’ In 2019 a movie was made about Steve, called 90 Minutes as well.
This is Lisa, Steve’s twin sister. They both share a love of Football and she successfully made it to the First Division. Lisa was scouted for Barcelona when she was 19 years old and she was the first female professional Football player in Barcelona. Lisa: “I have learned a lot in both Life and Football. Football has shown me that women can equally achieve their dreams and ambitions and I want to inspire young girls to GO! for it. I started the Media Agency with Steve, but I felt that I wanted to help people in another way. So during and after my football career I studied as well and became eventually a doctor. Together with Siama, my best friend and my brother I run our Team 90 Minutes Foundation.
This is Siama. Siama and Lisa have been best friends since kindergarden. They played in the same youth teams, before Lisa went to play professional Football in Barcelona. Although Siama played professional Football in Qatar and Lisa played in Barcelona, they always stayed the best of friends. Siama: “Lisa taught me many things and encouraged me to play Football with her. When we were young, my parents did not approve of me playing Football, but Lisa convinced them otherwise. I thought that it would be challenging for me as a Muslim to play Football with my Hijab, but Lisa encouraged me not to give up on my dreams. Later on in Life, I became a Cyber Security expert. As a Muslim female, I am often asked if wearing a Hijab in sports is practical. In my work and on the field, my hijab is my own personal choice and it does not stop me from scoring!”

Now that's marketing your brand in an unique way!
Your brand in a custom made book about football & values

Advertising and Partnership possibilities:

1. Advertise with an A5 Page (1/1 or 1/2 FC) in 90 Minutes
  • 1/1 page FC
  • 1/2 page FC
2. Product Placements/Branded Content/A complete custom made 90 Minutes Edition

If you would like to place your product/logo in the book as a product placement or sponsor the main character in the book, please contact our Head of Partnerships, Siama at We also have limited places for product placement in our upcoming movie.


Team 90 Minutes is available for interviews, podcasts and speaking events. Please ask for our mediakit if you like to write about Team 90 Minutes.

Review copies are complimentary but are reserved for those reviewing a book for a publication or website. Electronic copies are also complimentary for students and football instructors. If you are a instructor and would like to purchase a hardcopy, click here

We are offering free hard copies of the 90 Minutes book to children’s wards in hospitals and doctors surgeries for their waiting rooms, please send us an email with your request and we would be happy to send you free copies of our book.

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Nielsen survey data show a wave of young soccer fans coming in the U.S. and China. Click here for the article by 

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